Aurélien Bône joins the Executive Committee of the MND Group, French leading industrial group, specialist in ropeways, snow systems, mountain safety and sensational leisure infrastructures, to the position of Director of Sales, Communication and Marketing.
Aurélien will contribute to the implementation of the “Succeed Together 2024” strategic plan launched in 2020 to support the Group’s sustainable development in mountain markets, tourism and industry, leveraging committed and experienced sales teams in the four corners of the globe.
He will also be tasked with defining and implementing the Group’s overall communication and marketing strategy in France and internationally with an innovative and passionate team at the service of satisfying our customers.
A graduate from the EM Normandy Business School, this father of three will have the pleasure of combining his passion for the mountains and outdoor leisure activities with his commitment to the promotion of French industrial know-how throughout the world. With a first experience in sales in the agro-farming sector in London at Délifrance UK (part of the Grands Moulins de Paris Group), Aurélien continued his career by becoming Director of Sales at Tissage J. Jurine, manufacturer of woven elastic ribbons, before joining Groupe Husqvarna as Head of Sales. Thanks to these first experiences, Aurélien had an entrepreneurial opportunity, as CEO of the Monod company, specialised in agro-equipment products, public works and green spaces equipment. From 2015, Aurélien steered the development of Socamel Technologies (Guillin Group) as Commercial Director, making it world leader in its sector.